For Pakistan, music has always been a powerful medium of expression, where original melodies remain our strength. Since ages, our music industry has been giving birth to talented musicians, leading to the creation of musical platforms that provide vast opportunities. Lately, there has been a rise in covers & tributes of old songs. However, Bisconni came up with the idea to bring originality and diversity, where Ismail Industries is the first Pakistani Company that has brought ‘The New Wave’. This platform provides an opportunity to artists for composing and writing songs , bringing along the fusion of fresh talent.
The central idea is to keep the creative element and the original compositions intact in all episodes, which provides a diverse range of music performed by various artists from all over Pakistan, from Punjabi to English and genres of Sufi Rock and Pop, in order to reach every segment of the country.